There’s a lot of baloney riding on their tires. Michelin North America is being forced to cough up $375,000 — of which Arizona gets $22,500 — because of ads that claimed its tires were fuel-efficient.

The new ad features the Michelin Primacy MXM4 tire, which Michelin claims can help drivers stop their cars up to 29 feet shorter than on Goodyear Assurance ComforTred Touring Tires. The new ad will ...

NASHVILLE, Tenn.NASHVILLE, Tenn. — Michelin North America has agreed to pay 17 states a total of $375,000 to settle an investigation into advertising claims last year that its tires could save drivers ...

Michelin is launching the fourth ad in its first global advertising push, the two-year-old "The Right Tire Changes Everything" campaign. The new element talks about safety, and features the Michelin ...

NEW YORK (Dec. 22, 2008) — The National Advertising Division (NAD) of the Council of Better Business Bureaus has recommended that Michelin North America Inc. modify disclosures and discontinue certain ...

Attorney General Kelly A. Ayotte announced a multi-state settlement with Michelin North America, Inc. of Greenville, South Carolina, regarding alleged representations Michelin made in its advertising ...

In 1891, Édouard Michelin did something remarkable: he created the first removable pneumatic tire. Unlike previous tires that were glued onto wheels, this detachable design allowed for easier and ...

tire maker and one giant leap for the Michelin Man. The Michelin Man, one of the world’s most recognizable icons, takes center stage in U.S. advertising for the first time as Michelin North America ...

Michelin USA is launching a new campaign with a safety, fuel economy, and environmental messages. The integrated TV, print, Internet and radio effort uses the slogan "A Better Way Forward." The new ...

The Michelin Man will be making a cameo appearance in a new ad to air during Super Bowl Sunday. The 30-second ad, titled "I Need You," is Michelin's first advertising appearance during the big game, ...