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K-pop stars, idol brand ambassadors, and the rise of Korean fashion trends worldwide

From airport looks to music videos, K-Pop stars as idol brand ambassadors are leading the charge in global Korean fashion ...

Trendy Korean-Style Women’s Trousers for Office, College & Streetwear

Upgrade your wardrobe with Korean-style trousers that blend comfort, elegance, and trend. These stylish pants are perfect for ...
Hype MY

Hyein Seo, Open YY, & More: Korean Fashion Brands To Have On Your Radar

South Korea has quickly become one of the beacons of fashion, developing its own unique style and sophistication. This can ...
The New York Times

The Mother of South Korean Men’s Wear Rides the K-Wave

People told Woo Youngmi a war-torn country couldn’t produce luxury fashion. She proved them wrong. By Hahna Yoon Her garments are worn by stars like Lee Jung-Jae of “Squid Games,” Choi Woo-Shik of ...