In my previous article, I looked at defining your success goals and what to measure when running multivariate tests. Let's now look at your site factors and learn how to select the right ones to test.

As Web marketers seek new ways to boost conversion rates and improve their mobile visitors' site experience, interest in mobile multivariate testing is on a feverish rise. But those unfamiliar with ...

Multivariate statistical inference encompasses methods that evaluate multiple outcomes or parameters jointly, allowing researchers to understand complex interdependencies within data. Permutation ...

When searchers find your site, what will they see? A/B split tests and multivariate testing provides customized results on the fly. A/B testing and/or multivariate testing is one of the best ways to ...

A/B testing is nothing new. So why do so many businesses still fail to do it? Conducting online A/B and multivariate testing is nothing new. The practice has been around for decades now, with Google ...

Multivariate analysis of cognitive tests in Alzheimer's disease identifies five distinct groups of Alzheimer's disease patients, and suggests that multivitamins might slow progression only in certain ...

A new technique called the "generalized gap test" for the detection of multivariate outliers is presented. It is based on the observation that the distribution of the lengths of the edges of minimum ...

In her classic study, Family and Social Network, Bott (1971) argued that the connectedness of a married person's social network was negatively related to his/her marital integration. Using a sample of ...