Miniature versions of popular products like makeup and toys are growing in popularity. Consumers are drawn to the collectability, affordability, and stress-relieving aspects of miniatures. The trend ...
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Tiny Treasures, Big Business: How Mini Brands Collectibles Became the World’s Latest Obsession
From Polly Pocket reboots to pint-sized fast-food replicas, mini collectibles have become one of the most powerful drivers in the global toy economy. Their appeal isn’t hard to understand they blend ...
To learn more about our editorial approach, explore The Direct Message methodology. When ZURU launched Mini Brands in 2019, nobody in the toy industry predicted that tiny plastic replicas of grocery ...
Ulta Beauty is raising some eyebrows and concerns with its viral Mini Brands collection, which raises the question of whether makeup and beauty brands should be targeting young children as potential ...
Ulta Beauty is the latest retailer to jump on the Mini Brands train — a surprise set of teeny tiny toys that look just like real products. The company who makes it is called ZURU, which has partnered ...
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