When Cracker Barrel unveiled its new logo last week as part of an ongoing brand refresh, it wouldn't have expected the marketing move to spark a public furor and cause the restaurant chain's value to ...

Cracker Barrel is reverting back to its "Old Timer" logo after mounting criticism over its recent branding change. The restaurant chain confirmed that its "new logo is going away" in a statement to ...

Less than a week after unveiling a controversial new logo that prompted the company's stock value to take a dive and even President Trump to weigh in, Cracker Barrel announced Tuesday that it will ...

More than a week after Cracker Barrel announced it was rebranding, the restaurant chain and country store has responded to backlash over the simplification of its logo. The statement, posted on Aug.

(NEXSTAR) – Julie Felss Masino, the president and CEO of Cracker Barrel, reportedly offered an explanation for Cracker Barrel’s reasoning behind its ill-received logo “refresh” earlier this year.

Cracker Barrel leaders said they expect a traffic slump heading into the rest of 2025 due to their viral logo change. Traffic for the first half of August was down approximately 1%, Craig Pemmelis, ...

Cracker Barrel said Tuesday it would drop plans to remodel its restaurants to give them a brighter and more modern feel, another rollback in a whirlwind few weeks of controversy for the restaurant ...

The reverse transformation of Cracker Barrel Old Country Store restaurants is underway. Cracker Barrel on Monday morning shared a social media post that included a 32-second video of the "Old Timer" ...