Feb 6 (Reuters) - The National Football League plans to hold discussions with non-traditional media outlets about the possible sale of rights to a live game, its media chief Hans Schroeder told CNBC Sport on Friday.

Has the answer been in front of our eyes the whole time? We now know the matchup for Super Bowl LX, which will feature the New England Patriots and the Seattle Seahawks battling for the Lombardi Trophy at Levi's Stadium on February 8.

41-year-old Joe Flacco, Shedeur Sanders’ former Cleveland teammate, was also a surprise Pro Bowl selection. He earned his first nod this year despite going 2-8 as a starter (with Cleveland and the Cincinnati Bengals) with 15 touchdowns and 10 picks.

Originally announced in August, the deal will see the NFL acquire a 10% stake in the network from The Walt Disney Company. In exchange, ESPN will add NFL Network to its family of networks, as well as NFL RedZone and the league's fantasy football platform.

The NFL will significantly raise the salary cap for the 2026 season.

The NFL hosted a field day for San Francisco students in the Presidio on Friday ahead of Super Bowl weekend.

The NFL is officially bringing a regular-season game to Australia for the first time, with the Los Angeles Rams “hosting” the San Francisco 49ers at the MCG in 2026. The