Nestlé and Unilever are among the major advertisers testing Pandora's interactive ads that respond to voice commands. The ads prompt listeners to answer a simple "yes or no" question before providing ...

There are plenty of options to support advertisers in post-campaign analysis, but few that provide support prior or during the campaign. Pandora on Tuesday will launch audience measurement tools to ...

Radio ads broadcast a message to listeners, but Pandora’s new voice ads will allow listeners to respond by speaking aloud — either to get more information about the product being advertised, or to ...

Why tap on an ad when you can talk to it? Credit: Chesnot/Getty Images We've all been there: You hear an ad while streaming music on Spotify or Pandora and it's just too much effort to look up the ...