Pop superstar Becky G is once again joining forces with Patrón Tequila, this time for a limited-edition release spotlighting ...

PATRÓN Tequila and longtime partner Becky G—the global superstar and proud Mexican-American artist—today unveiled their most personal collaboration yet: Our Rainwater Project Limited-Edition PATRÓN ...

In anticipation of her upcoming album release, Becky G. (DC StudiosBlue Beetle) and Patrón Tequila have hard-launched a very ...

Whether you're taking shots or sipping margaritas, the sheer number of tequila brands can be kind of overwhelming — not to mention the many different types of tequila within each brand. So, when ...

Patrón has long been a staple top-shelf tequila, but the storied brand’s new El Cielo release is primed for nothing short of transcendence. Patrón El Cielo—which mean’s “heaven” in Spanish—looks to ...

As agave spirits continue to rise in popularity, premium and ultra premium bottles are increasingly in high demand. Brands that offer transparency and consistency have never been more important and ...

A-listers toasted to Music's Biggest Night with The Golden Record, the official cocktail of the 2026 Grammy Awards by Patrón Tequila. Here's how to make it at home. By Erin Lassner E-Commerce Writer ...

The 2026 Grammy Awards will be touching down on television screens worldwide on Feb. 1, and the Internet is abuzz with speculation about the winners and losers. Bad Bunny, Sabrina Carpenter, Kendrick ...

In a promotional video, Mexican F1 driver Sergio "Checo" Pérez joined forces with Patrón Tequila as he looks forward to being "the first Mexican driver to reach the final podium." The clip premiered ...

Patrón Tequila, and France’s renowned crystal producer Lalique, have announced that they will unveil on July 24, National Tequila Day, the latest expression in their remarkable collaboration: Patrón ...