Every cold call or first-time business encounter starts with an elevator pitch. When you meet people at a conference or tradeshow, the first question they ask is, "What do you do?" You should have a ...

Many entrepreneurs consider their companies extensions of themselves, and there's a good reason for that: When you start a business, you pour your hard work, vision and values into it. But it also ...

Forbes contributors publish independent expert analyses and insights. William Arruda covers personal branding, leadership, and careers. Personal branding isn’t just a buzzword, it’s a game-changer for ...

In many professional scenarios, when introducing yourself, you’ll have a limited period of time to capture the attention of the person you are meeting. From networking events to first-round interviews ...

Here’s why crafting a captivating personal brand and origin story is pivotal in today’s landscape and how these seven tangible advantages can redefine your success as a business leader. We all make ...