PUMA has unveiled a major shake-up of its brand marketing structure as it looks to strengthen storytelling across product and ...

The world's third biggest sportswear brand is cutting jobs and accelerating its revitalization program as it leans on core ...

German sportswear brand Puma is set to cut some 900 administrative jobs by the end of 2026 as the firm posted disappointing ...

If you want to get technical, this isn’t Rihanna’s first go-round with the Puma brand. First partnering with the brand in 2014 as a brand ambassador and creative director, the entertainment mogul ...

Valdes, who has been a member of Puma's management board since 2023, will now be responsible for brand marketing, product, ...

Puma’s new CEO Arthur Hoeld on Thursday, October 30, set out his plan to turn around sluggish trends at the German sportswear brand, saying it must discount less, improve marketing and cut its product ...

The athletic brand’s reset — announced earlier this year and still in its early stages — touches wholesale, DTC and all ...

Puma's share price has halved since the start of this year as it loses ground to rivals in an increasingly competitive ...

HERZOGENAURACH, Germany--(BUSINESS WIRE)--Sports company PUMA has appointed Julie Legrand (43) as Senior Director Global Brand Strategy. In this position, she will oversee an important part of PUMA’s ...

Ronald Reijmers also comes with senior leadership experience at Adidas and Gymshark, and will oversee Puma’s full-price and ...

This move comes as part of PUMA’s brand elevation strategy to strengthen its presence globally, delivering a shopping experience that reflects the brand’s innovation, sports performance, and deep ...

The trending Speedcat ballet flats and sneakers are sure to be the first from the collab to go, with two movie-themed ...