Brands are turning to collaborations and limited-time offers to keep customers coming back It’s been a while since I’ve seen a “Got Milk?” campaign in a world of alternative dairy products like oat ...

A new “Got Milk” ad campaign in California aims to capitalize on consumers’ cooling interest in dairy alternatives. “Real is so back,” some of the ads say. The California Milk Processor Board ...

It’s been a big month for Arbo’s Cheese Dip. The Memphis company was awarded a “Golden Ticket” at Walmart’s 10th annual Open Call, featured on the CMA Awards and named a winner in the fifth Real ...

TRACY, Calif., June 17, 2025 /PRNewswire/ -- The California Milk Advisory Board (CMAB) and innovation consultancy VentureFuel today announced the opening of applications for the seventh Real ...

California Milk Advisory Board and partner VentureFuel award Petit Pot and select four new finalists during the final pitch and Future of Dairy Expo event showcasing game-changing innovations in dairy ...

TRACY, Calif., Oct. 1, 2025 /PRNewswire/ -- The California Milk Advisory Board (CMAB), in partnership with VentureFuel, today announced the 14 companies selected to participate in the 7th Annual Real ...

TRACY, Calif., June 9, 2025 /PRNewswire/ -- Afternoon snacking is becoming more prevalent than ever, with 35% of consumers now snacking between 2 and 5 p.m.* For most, the dreaded afternoon slump ...

In its sixth year, the Real California Milk Excelerator powered by VentureFuel brought together a diverse cohort – or herd – of startups, students and processors that are “harnessing the nutritional ...

**California consumers are quickly embracing the new Real California Milk seal introduced in late 2007 by the California dairy industry. As reported in dairy innovation 14 (November 2007), the seal ...

2022 Winners, dosa by DOSA and Wheyward Spirit, Unlock 2nd Round of Funding From the California Milk Advisory Board to Continue to Grow Their Business Using California Milk In its fifth year, the 2023 ...