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Can a YA heartthrob sell women beer? This ad is leaning on the female gaze.

The Summer I Turned Pretty is turning into the season beer companies started paying attention to women. As fans of the Amazon Prime hit say goodbye to the show (and hello to a just-announced ...
The Boston Globe

Here’s a look at the Sam Adams Super Bowl commercial — and others — ahead of Sunday’s game

The Super Bowl showdown between the Kansas City Chiefs and the Philadelphia Eagles is still days away. But a few commercials, including a quotable ad for Samuel Adams Boston Lager, have already been ...
Boston.com

Everything Derrick White said about his new Samuel Adams ad

Boston Celtics Everything Derrick White said about his new Samuel Adams ad "I got to keep the jacket, which is clutch," White said. Derrick White fell short of an All-Star nod, but he doesn't seem too ...
WWLTV

Samuel Adams unveils its strongest beer ever, with 30% alcohol

WASHINGTON — Samuel Adams just unveiled its strongest beer ever, measuring at 30% alcohol by volume. The Boston-based brewer announced details about its 2025 version of Samuel Adams Utopia, the ...
Seeking Alpha

Samuel Adams Introduces New, Brighter Take on Flagship Boston Lager for First Time in Nearly 40 Years with Big Game Ad

Boston icons Kevin Garnett and Lenny Clarke join Your Cousin From Boston in a dreamy and comical "Brighter Boston" BOSTON, Jan. 30, 2023 /PRNewswire/ -- The best beer in America just got better. As ...