As humans and AI models roam the internet, they encounter lots of junk: clickbait headlines, misinformation, hashtags.

Online brain rot leaves us feeling sad and scattered and yet we often struggle to resist it. A new study explains why. In 2025, Yale researchers surveyed people about their cognitive function and ...

Dr. Heitmayer is an assistant professor at Rowan University who studies technology distraction, attention economics and digital culture. Every decade or so, adults discover that young people are ...

"Ballerina cappucccina" is not the latest trend in fancy lattes. Instead, it's a dainty ballerina with a giant coffee mug for a head, a character from a popular TikTok meme in the category of ...

The term "brain rot" refers to how low-quality internet content may slow your brain function. It's usually tied to watching specific types of content, usually nonsensical, embarrassing, or weird. But ...

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From its humble beginnings as YouTube content like skibidi toilet to the more exotic Italian iterations exemplified by TikTok’s Ballerina Cappuccina and Tralalero Tralala, brain rot has entered the ...

You grab your phone and in that first swipe, you see someone traveling the world. Why aren’t you on vacation? Swipe again, and someone is living off the grid. Wow, shouldn’t you get rid of your laptop ...