Snap Inc, the company behind Snapchat is launching a new subsidiary called Specs for its upcoming AR glasses, scheduled to ...

Snapchat maker Snap announced it’s formed a new business dedicated to its upcoming AR glasses. The News Called Specs Inc, the ...

Snapchat is making the clever move to separate its glasses business from its main social/messaging app, ahead of the ...

Snapchat has teamed up with Xbox for a collaboration that literally shoots for the stars. To celebrate the launch of The Outer Worlds 2, the two brands unveiled the first-ever Snapchat AR Lens that ...

Snap Inc establishes exclusive unit for its smartglasses business with Snapchat and AR integration as it plans to go head-to-head with Meta ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Disney and Snapchat have teamed for a multichannel ...

Last year, Snap unveiled a newer generation that’s apparently set to go on sale sometime in 2026. Ahead of that, Snap today ...

Snapchat has teamed up with leading artificial intelligence organization OpenAI to allow developers to create AR lenses that use ChatGPT via a new ChatGPT Remote API, the company announced at its ...

Snapchat is teaming with luxury brands Chopard, Boss and Lancôme for a shoppable augmented reality experience called the Snapchat Winter Village, according to a company blog post. The Snapchat Winter ...

Disney and Snapchat have teamed for a multichannel campaign that promotes the upcoming release of “Zootopia 2,” per details shared with Marketing Dive. The campaign also represents an extension of ...