Believe it or not, perms are making a comeback. If you grew up in the ‘80s, you’re probably all too familiar with the hair treatment: the spiral, tight curls formed by chemical processing that gave ...

The happening ‘do is a testament to the major upgrades perms have gone through since their poufy early days. Shorthand for “permanent texture,” the technology has advanced to something so different, ...

Frustrated by flat, limp hair? A root perm could be the solution. Possible for both curly and straightened hair, this treatment helps you add texture and achieve voluminous, bouncy hair. If you’ve ...

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