With $5,000 rush consultants, synchronized dance videos, and spray tans, Northeast girls are buying into TikTok’s sorority obsession If you’re not following #RushTok — or, more sanely, if you’ve never ...

This online phenomenon is coming to television. Lifetime's new one-hour unscripted show, "A Sorority Mom's Guide to Rush!" will give a glimpse into "one of the most competitive and increasingly viral ...

The world continues to get new peeks into the whirlwind process of college sorority rush, and this time it’s from a parental perspective. Lifetime's new unscripted series A Sorority Mom’s Guide to ...

Talk about a mad rush. Recruitment season for Greek life at college campuses across the country starts this weekend, which means it is time once again for the spectacle that is #RushTok: TikTok’s ...

If you've seen a flood of perfectly curated outfits, choreographed house entrances, and emotional bid day reveals on TikTok, you've stumbled onto RushTok. This corner of social media follows potential ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Izzy Darnell, a freshman at the University of Alabama, has had a whirlwind first month of college. To be ...

Families and young women in the United States are paying upwards of $3,000 for the chance to get into the sorority of their choice. With the help of sorority rush coaches, they just might make it in.

PEOPLE has an exclusive first look at Lifetime's new series, which gives viewers an inside look at the sorority rush process — with a special parental focus Tabitha Parent is a writer at PEOPLE ...