Nerds Gummy Clusters, which are bite-size ... teens to adults in their 40s — are showing a preference for chewy and sour treats, Sally Lyons Wyatt, an analyst at market research firm Circana ...

She has a deep appreciation for German confectioner Haribo and its iconic gummy bears and really enjoys the current proliferation of foamy, sour Swedish gummies. Meanwhile, our senior commerce ...

showcasing NERDS® Gummy Clusters™ candy in a New Orleans-inspired campaign, "Wonderful World of NERDS" The campaign starts with a teaser video featuring chart-topping singer-songwriter ...

sour and crunchy experience of Nerds in a softer delivery system,” he says. This “textural contrast” likely causes the “addictive appeal” of the candy — you simply “do not want the experience to end,” ...