In 1997, Steve Jobs returned as CEO of Apple. The “Think Different” slogan was coined by Apple that same year. The slogan was created by Craig Tanimoto, an art director at the advertising agency ...

The European Union's highest court found that the company hadn't been using the slogan in any meaningful way for a decade. Reading time 2 minutes On Wednesday, the European Union’s highest court ...

LUXEMBOURG (CN) — Tech giant Apple lost to Swiss watchmaker Swatch on Wednesday in a court fight over its use of the “Think Different” slogan. The Cupertino, California-based company had appealed to ...

As a college student 20 years ago, Steven Frost had a poster of Apple’s “Think Different” campaign hanging in their Alfred University dorm room. That campaign touted the company’s quest to be ...

Alexandra is an associate editor on CNET's Performance Optimization team. She graduated from Marymount Manhattan College in New York City, and interned with CNET's Tech and News teams while in school.

Remember the “Think Different” ad campaign Apple launched in 1997? It was one of the most brilliant ad campaigns ever conceived. Now it’s been reimagined by Business.com (using AI) with ads for ...

The Court of Justice of the European Union has dismissed Apple’s bid to overturn a decision by the EUIPO to revoke its “Think Different” trademark in the European Union. The company used the phrase ...

The EU's General Court has dismissed Apple's appeal over Swatch's "Tick Different" slogan, saying the objections are based on a "misreading" of the ruling, and the company's "Think Different" ...