Pakistan has launched a national tourism brand — Salam Pakistan, a first for the country that has been grappling with severe challenges, many of which have been on the economic front. Prior to the ...

The young man at the airport approached me with a nervous smile and a hint of hesitation. He was from the Ministry of Tourism, he explained. Would I be so kind as to fill out a survey on my stay in ...

KARACHI: Pakistan can earn up to $5 billion in the next five years by attracting at least 500,000 international patients if it establishes a structured healthcare tourism system and ...

Dubai: Pakistan Prime Minister Muhammad Shehbaz Sharif has called for an ambitious, comprehensive action plan aimed at unlocking Pakistan’s vast tourism potential by developing 20 new tourist ...

Pakistan unveils Salam Pakistan, its inaugural tourism brand, reflecting commitment amid challenges. Pre-pandemic, tourism contributed $15B, 6% of GDP in 2019. COVID-19 reduced this to $11.6B (4.4% of ...

ISLAMABAD: Pakistan and Sri Lanka have agreed to explore joint ventures in marine tourism, recognising the immense potential ...

Azerbaijan Tourism Board chief Florian Sengstschmid, CEO of Azerbaijan Tourism Board (ATB), has said that Azerbaijan has a vast potential in multiple tourism areas for the world and collaboration with ...

Pakistan and Sri Lanka have agreed to explore joint cooperation in marine tourism. Federal Minister for Maritime Affairs, ...