In today’s competitive landscape, protecting your brand is more important than ever. A trademark serves as a shield for your ...

These days companies and corporations are all about their “brand” – features and imagery that come to the minds of consumers and clients upon hearing their name. For example, Coca-Cola, Apple, Disney ...

Once submitted, the application is reviewed by the trademark office. If there are no objections or oppositions, the mark is ...

By Alistair van Schalkwyk, director of ASCO Legal in Howick In Aotearoa, where small and medium-sized businesses make up the ...