Update: Walmart lowered the sale price from $20 to $15 on October 9.

Hasbro's latest Optimus Prime toy can transform from Truck to Robot on its own, and it was made possible with the toy company's collaboration with Robosen. The popular 90s toy has come to life, ...

This time around, it comes with a massive surprise, an all-new trailer that could simultaneously transform the leader of the Autobot faction. As per a news story by The Verge, the self-transforming ...

Lego has partnered with yet another popular franchise, recreating its IP with little plastic bricks. This time, it’s Transformers, the 1980s toy line of robots that change into vehicles and vice versa ...

Hasbro has rolled out pre-orders for four new additions to its Transformers action figure lines: a Studio Series Energon ...

Freelance writer Amanda C. Kooser covers gadgets and tech news with a twist for CNET. When not wallowing in weird gear and iPad apps for cats, she can be found tinkering with her 1956 DeSoto. Lego ...

A repaint of the latest Ultra Magnus toy homages the roots of the Transformers franchise through the series that spawned the ...

It is in the name after all. But we still can’t help but feel impressed by the engineering behind this LEGO Transformers set. With just a few easy shifts and no re-building required, LEGO Optimus ...

Inspired by Skybound Entertainment’s Transformers comics, the new Optimus Prime figure captures an important comic moment for ...

LEGO has officially unveiled a Transformers Optimus Prime set and yes, it can transform without removing a single piece. Standing at more than 35cm tall in robot mode and 15cm high as a truck, the set ...

It’s widely known that Lego is a wonderful product but sometimes it really impresses with its innovation. Case in point its latest kit, a 13.5-inch tall Optimus Prime which actually transforms into a ...