A new report from The Influencer Marketing Factory outlines the rise of virtual influencers. These AI influencers are now mainstream, with 53% of respondents in a survey following at least one. Here ...

The metaverse and virtual reality worlds offer a whole new avenue for advertisers and marketers. But a new study led by a ...

Forbes contributors publish independent expert analyses and insights. We set an example for a better future via education and research. Influencer marketing has evolved from a trend into a ...

Mint Fantôme is a virtual, anime-style influencer, with 347,000 YouTube subscribers. The virtual YouTuber, or VTuber for short, appears as a digital avatar online. The creator behind Mint took an ...

AI has made it dramatically easier to make artificial "personalities" within a matter of minutes. A few natural language commands dictating how the "persona" looks and talks is enough to get the job ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Though venture capitalists continue to invest in brands backed by human influencers, some brands and retailers are turning to virtual influencers to sway consumers, according to a PitchBook report.

Relying on AI-generated personalities can be a low-risk, high-engagement strategy. by Serim Hwang, Shunyuan Zhang, Xiao Liu and Kannan Srinivasan When the meal-kit delivery company HelloFresh wanted ...

Maximilian Gerrath does not work for, consult, own shares in or receive funding from any company or organization that would benefit from this article, and has disclosed no relevant affiliations beyond ...