Trump makes announcement on weight loss drug prices
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There are strict rules about what drug companies can say in TV or print ads. But a new study shows there's a lot more wiggle room when companies pay to sponsor online search results.
The first time I remember seeing weight loss ads, I was 11 years old. As a child of the ’80s and ’90s, I had a subscription to Seventeen magazine, which featured ads about weight loss and "fat camps" for kids as young as 7. “Lose as much as 40 pounds ...
The drugmaker said it would launch late-stage trials of the drug after participants lost as much as 20% of their body weight.
The agreement, announced by the White House, potentially unlocks a major new market for the mega-blockbuster drugs.
Early weight loss of 2%-3% within 4 weeks is significantly linked to achieving clinically significant weight loss at 16 weeks among adults with obesity enrolled in commercial weight-loss programs.
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