Advertisers gain invaluable transparency into which YouTube Shorts ads are seen by consumers NEW YORK, July 27, 2023 /PRNewswire/ -- Integral Ad Science (IAS) (Nasdaq: IAS), a leading global media ...

Integral Ad Science, a leading global media measurement and optimisation platform, today (March 21st, 2024) announced it has earned accreditation from the Media Rating Council (MRC) for its integrated ...

Integral Ad Science (IAS), the media measurement and optimisation platform, today has received accreditation from the Media Rating Council (MRC) for its server-to-server (S2S) integration of Amazon ...

Integral Ad Science (IAS) on Tuesday announced the launch of a tool that it said helps publishers streamline workflow and reduce impression waste via automated, real-time optimization, enabling the ...

Anzu and Integral Ad Science (IAS) have launched a solution to help advertisers measure viewability and combat invalid traffic (IVT) across 2D and 3D gaming environments with the data tracked within ...

Integral Ad Science (IAS), the technology and data company that empowers the advertising industry to effectively reach and influence consumers everywhere, today announced it is the first company ...

A few weeks ago, no one was talking about YouTube’s ad network. Some ad buyers didn’t even know that the product, called Google Video Partners (GVP), existed. But it’s squarely on their radar now, ...

Integral Ad Science (IAS) on Monday announced a partnership with Snap and Lumen Research to launch Snap Attention Measurement, a tool that brings social attention metrics, not just viewability, to ...

In partnership with Catalina, the study explores how a major consumer packaged goods brand drives sales through the use of display advertisements in both mobile and desktop environments. To measure ...

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News arrived on Monday that Netflix—now fully invested in the business of selling ads and using advertising to monetize their content—has contracted with Integral Ad Science (IAS) to monitor the ...

Integral Ad Science, a global leader in digital media quality, published a case study conducted in partnership with Catalina, a leader in shopper intelligence that personalises the shopper journey.