Penn Live

Just Do It Collection returns with Nike’s new “Why Do It?” campaign

Nike has never been afraid to shake things up. This fall, the brand is rewriting history with the launch of its bold new campaign: “Why Do It?” - a fresh spin on the legendary Just Do It slogan. The ...
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Here’s the Surprising Origin of Nike’s “Just Do It” Slogan

In today’s culture, brand logos and slogans are just as ingrained in our minds as basic elementary math. Household name brands feel more like familiar friends than corporate conglomerates, and each ...
Marketing Dive

Nike reframes ‘Just Do It’ as ‘Why Do It?’ to engage next-gen athletes

Nike is reframing its iconic tagline, “Just Do It,” in a new campaign, “Why Do It?,” per a press release. The campaign was created by longtime agency partners Wieden+Kennedy Portland. The campaign ...
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Nike Changes Iconic ‘Just Do It' Slogan to Win Over the Anxious Generation

For nearly four decades, Nike has been telling people to "Just Do It." Today, the brand is reintroducing its iconic tagline, flipping it into a question: "Why Do It?" The answer to that question is a ...
The New York Times

Evaluating the NFL’s YouTube experiment, plus Nike’s ‘Just Do It’ 2.0: MoneyCall

Welcome back to MoneyCall, The Athletic’s weekly sports business cheat sheet. (Want to receive this in your email every Wednesday morning? Subscribe here, it’s free.) Name-dropped today: Costco, Tom ...