Lionsgate has set up shop on YouTube, aggregating as many as six multi-minute clips from individual Lionsgate films -- including "3:10 to Yuma" -- at the Lionsgate Shop Channel. By Andrew Wallenstein, ...

If you can’t beat ’em, join ’em. Rather than fight its fans, Lionsgate has made a deal with YouTube aimed at satisfying — and monetizing — the people who post clips of its films, like “Dirty Dancing,” ...

Marvis’s team uses a variety of metrics to determine what content to license in any given territory. “Part of it is popularity, but that’s not always the case. Sometimes we’ll find a YouTube channel ...