Nearly 50% of Gen Z plan on purchasing goods through a social media platform this year, according to a report from Sprout ...

The first such update since 2008 for the big-box store introduces more vibrant colors and promotes its spark logo as a ...

Mug Root Beer is hawking custom DNA testing kits in a marketing stunt inspired by its dog mascot and fervent social media fandom, per details shared with Marketing Dive. The Mug Root Beer Dawg DNA Kit ...

The Dutch fashion retailer’s Omoda Stylist platform leverages Google Cloud’s Vertex AI platform and Gemini models for a ...

At NRF’s Big Show, Craig Brommers addressed mounting production demands but said delegating more work to AI is a “scary” ...

As a potential ban looms, brands like Nike and E.l.f. Beauty are leveraging the social media platform to win over Gen Z.

Actor Keegan-Michael Key returns for this year’s marketing push, which aims to build brand loyalty, Noha Abdalla shares.

Publicis Groupe has merged creative networks Publicis Worldwide and Leo Burnett to form new creative unit Leo, per a press ...

The media giant’s Tech & Data Showcase spotlighted an integration with Publicis Groupe’s CoreAI that allows for AI-powered ...

A new visual identity looks to position the company as the “most culturally significant and inclusive brand in America,” said ...

At NRF, CEO Brieane Olson was optimistic that TikTok’s model could be replicated elsewhere in the case of a shutdown but ...

The cloud-based Amazon Retail Ad Service allows retailers to manage contextually relevant campaigns on their own e-commerce ...