Wichita State’s deal with Nike, announced earlier this year, is now officially in effect, bringing with it high-profile brand ...

UPDATE (08/18): After debuting it at the Summer League in July, Under Armour has announced that the Fox 2 signature shoe will ...

Under Armour has launched its latest campaign "Be the problem", marking its latest offensive in football. The campaign turns ...

In the Substack piece, El-Erian argued that the real impact of the tariffs — what some critics have labeled a direct “tax” on Americans — has been delayed, not dismissed, and is poised to be felt ...

Under Armour and Stephen Curry are officially launching the Curry Series 7, a "super shoe" the first of its kind.

South Carolina is switching its uniforms from its long relationship with Under Armour to Nike. USC athletic director Jeremiah ...

Uncommon Creative Studio is behind the sports apparel’s pan-European campaign, which will launch this month across the UK, ...

South Carolina has officially unveiled what their new Nike jerseys will look like for the 2026 season. It was reported ...

For the first time since 2007, the Gamecocks will don a new athletics brand company officially making the switch from Under ...

South Carolina will approve a new athletic apparel agreement on Aug. 22. The Gamecocks are nearing the end of a 10-year deal with Under Armour.