Does Microsoft's search engine have what it takes to compete with the all-powerful Google? After testing Bing and Google side ...

Search-engine optimization now feels dated. Generative-engine optimization is all about trying to trick AI chatbots.

Copilot in Bing Webmaster Tools aims at “helping webmasters manage their search optimization efforts more efficiently, improving workflows, productivity, and providing actionable insights ...

The goal of AEO is to make your content the "official answer" to these questions, appearing directly in the selected ...

Fabrice Canel, long time Microsoft employee and the Bing Search Product Manager, said the way you optimize for AI Search is by following SEO guidelines. He echoed Google's statement that doing ...

Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems.

A new study shows users stick with Google mostly out of habit and default settings. Claims many had never tried another search engine extensively before.

The AI search engine segment is heating up with ChatGPT-maker OpenAI, Google and Microsoft all vying for dominance in the rapidly evolving market.

Gone are the days when SEO, a.k.a. Search Engine Optimization, was all about ranking on Google. Only 61% of Gen-Z users turn to Google Search to find local businesses, which is falling behind ...

Generative engine optimization (GEO) is the latest evolution in digital strategy, designed to help businesses thrive in the age of generative engines (GEs). If you're not familiar with GEs yet ...