Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

In an age where every company claims to 'care,' use these 3 pillars of branding build authentic lasting influence.

Virtual influencers already exist with varying degrees of success and popularity, ranging from animated characters to ...

Not long ago, the idea of getting paid to share your morning routine online would have sounded absurd. Yet today, influencers ...

If you are working in influencer marketing, you must have heard of the new buzzword: AI influencers. AI influencers, also known as virtual influencers, are quickly becoming one of the most ...

Think about your last experience searching for a restaurant on Yelp or a hotel on TripAdvisor. What pictures did you look at to see how the food or hotel look? More often than not it’s customer photos ...

Meltwater, a global leader in media, social, and influencer intelligence, has been recognized as a Leader in the new IDC MarketScape: Worldwide Influencer Management for SMB Companies 2025–2026 Vendor ...

Celebrities, athletes and influencers almost go hand in hand with brands and partnerships. For example, internet sensation Alix Earle announced a partnership with the prebiotic soda, Poppi just last ...

According to industry experts, a few top influencers earn lakhs monthly, while thousands of smaller creators chase brand ...

When a social media influencer goes wrong, the connection to a brand could damage trust. One has to look no further than recent news about Kanye (Ye) West’s antisemitic tirades to recognize that ...