BIC Cello (India) Pvt. Ltd., India’s leading manufacturer of writing instruments launched a short film aimed at illustrating the change of perception of parents during exam time, after taking the ...

The TVC opens on a tensed classroom, just before an exam. A nervous student starts imagining different members of his circle including his mother, sister and friend appearing and giving him tips, ...

BIC Cello's latest ad in India ‘Surprise Test' highlights how parents putting pressure on their children during exam time leads to the child being stressed. Cello Pens educate Indian parents on how ...

"Cello Group has sold to BIC its remaining equity participation in Cello Pens, allowing BIC to increase its stake in Cello Pens to 100 percent for an amount of Rs 540 crore (approximately 74 million ...

French stationery maker BIC Group has acquired a 40% stake in India's Cello Group for $160 million (Rs 790 crore). The deal values Cello at a whopping $400 million and the acquisition is expected to ...

The top ad this time is about a simple, ubiquitous, cheap product—the pen. Definitely not the first thing that comes to mind when you think about television commercials. Also See Top Television Ads in ...

The Monopolies & Restrictive Trade Practices Commission has asked Cello Pens and Stationery Pvt Ltd, which makes Maxriter and Pin Point pens, not to telecast an advertisement in which it compares its ...

French stationery major BIC has taken complete control of Cello Pens, increasing its access to one of the world's fastest growing economies. MUMBAI: French stationery major BIC has taken complete ...

French stationary major BIC has fully acquired Cello Pens, the largest Indian manufacturer of writing instruments, for Rs 540 crore. “…Cello Group has sold to BIC its remaining equity participation in ...

On this week's episode, watch a powerful ad that talks about giving rights to women for the performance of last rites. Will Airtel's acquisition of Telenor keep the brand in good stead amidst rising ...