The Small BIG: Small Changes That Spark Big Influence by Steve Martin, Noah Goldstein and Robert Cialdini Published in August of 2014. I’m constantly amazed by just how unprepared I am for my job. How ...

His book, Influence, outlines the six psychological principles behind people’s decision making. From management to sales, this book provides communication strategies you can use to impact the ...

Applying this vital skill and enhanced level of engagement to your financial services business has been a goal of many advisors, but requires a strategic commitment to realize, not just a tentative, ...

Robert Cialdini knows what to say and how to say it in an influential, persuasive way that encourages you to agree with him. Cialdini, an eminent social psychologist, lays out the tools and tactics to ...

Mitt Romney on the stump, singles at the bar, car salesmen on the lot: All sorts of people are practicing the art of persuasion, with varying degrees of success. We like to think that we make our own ...

Opinions expressed by Entrepreneur contributors are their own. After a 30-year wait, Robert Cialdini has written a sequel to his best-selling classic, Influence. The new book is Pre-Suasion: A ...

Berkshire Hathaway’s Charlie Munger turned me on to Robert Cialdini. Cialdini, a psychology professor at Arizona State University, wrote a book back in 1984 called Influence. Munger recognized that ...

Certified Ethical Influence Practitioners reveal how business owners and professionals can become more persuasive to increase their sales, revenues, and profits You can read the greatest business book ...

Robert Cialdini published a paper called “Basking in reflected glory” early in his career (Cialdini, Borden, Thorne, Walker, Freeman, and Sloan, 1976). The findings showed that students at ...