We know that exceptional content is what makes a brand. We also know that analysing our data to very specifically target audiences is crucial for great ROI. But we rarely put the two together and ...

Vertical analysis looks at the contributing percentage of each line item to the total base figure. Here’s an example.

There is a growing need to combine research imaging with high-content analysis or screening on the same equipment—for example, to reduce necessary investments or to keep learning curves low.

How analyzing the co-occurrence of keywords can help you craft a more successful SEO strategy.

Content analysis software can provide helpful information to spot problems and write better for users. But will you rank better in Google?

High-content analysis (HCA), the combination of automated microscopy and automated image analysis, has the potential to be a powerful tool for neuroscience research. Mike Dragunow outlines the ...

While textbooks offer numerous devices for enhancing and testing the data quality of content analysis, all tools must be tailored in line with the contexts of the text and the analytical concepts of ...

In the example, content analysis was used to examine the extent to which the executive virtue of courage was observed or called for in items published in four international daily newspapers, and to ...