Product testing is for real. Today, I'm explaining exactly how to begin getting boxes of free products to try and keep every ...

The majority of promotional expenditures are invested in drug samples, one of the industry’s most important marketing tactics ...

Grocery stores like free sample giveaways because they get shoppers excited, feeling like they’re getting in on something exclusive and special. Shoppers like free samples for the reasons just ...

On 11 June 2020, the Court of Justice of the European Union (CJEU) delivered a judgement in case C-786/18 GmbH v. Novartis Consumer Health GmbH. The judgment followed a request for a preliminary ...

Offering free samples gives you a way to introduce your products to potential new buyers. To help the free samples lead to sales requires you to gather contact information you will use to market to ...

One of the questions we received from listeners as part of our “I’ve Always Wondered” series is about why companies are willing to give you extra for free. Eileen Lee wrote us to ask: “Why is it that, ...

BENGALURU: Claiming that samples of medicines provided to doctors do not constitute 'freebies,' individual pharmaceutical companies and the Karnataka Drugs and Pharmaceuticals Association have ...