E.l.f. Beauty will sell real-life makeup products that users can buy virtually on Roblox. The cosmetics company has drawn 12 million total visits on Roblox through its "e.l.f. UP!" program. In April, ...

Roblox has opened up its creator economy to the public...but you'll have to pay a fee in order to peddle your digital goods. Roblox Corp. has found a new way to monetize its userbase, more ...