Mamdani’s campaign for New York City mayor built out an expansive creator program that relied, in part, on an Instagram ...

AI influencers are on the rise. But whether brands will pay their creators for advertisements is another story.

Robertson has seen a “big movement” of influencers on social media encouraging people to come off their medicines for conditions such as ulcerative colitis—suggesting, for instance, that it can be ...

Half of internet users aged 55 to 64 now watch influencer content weekly, driving an 18 percent rise in overall viewing since ...