In 2012, viewers were whisked away to a Seussian dystopia in Illumination Entertainment and Universal Pictures’ The Lorax. Based on the Dr. Seuss story of the same name – and overflowing with stars ...

"The Lorax" surpassed all box-office expectations in its opening weekend, taking $70.7 million — the biggest opening of 2012 so far and the most ever for a Universal animated film. Universal's ...

Dr. Seuss hasn’t had an easy go of it in theaters, or with critics. But The Lorax beat all predictions and had the biggest open of 2012 with $70.7 million in weekend box office. Illumination CEO Chris ...

Backed by an aggressive marketing and promotional campaign, Universal’s “The Lorax” scored a boffo $70.7 million domestic opening and set a slew of Stateside records, including the best-ever debut for ...

This article was originally on a blog post platform and may be missing photos, graphics or links. See About archive blog posts. It seemed like money grew on trees for ‘Dr. Seuss’ The Lorax’ this ...