Research published in Information Systems Research finds that social media marketing (SMM) does little to help high-quality ...

For years, retail executives have debated the business impact of social media. Although Facebook, Twitter and other sites are valuable engagement channels, it has been relatively unclear whether ...

Close to 70% of marketers report using AI in some fashion. Virtual influencers are also playing an increasingly important ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. The beauty and cosmetic industry was not only an early adopter of social media marketing but ...

Celebrities are taking a bold new approach in the evolving influencer marketing landscape, and brands are starting to notice. Instead of merely endorsing brands, traditional celebrity spokesmen and ...

In today’s rapidly changing world, digital marketing stands as a pivotal force influencing the direction of businesses and individuals alike. As a resident of the Santa Clarita Valley community, it’s ...

A recent study from the University of Georgia shows a high correlation between social media use and crypto investment. The study, published in the International Journal of Bank Marketing, aims to ...

Influencer marketing has evolved from an experimental marketing channel into a multi-billion-dollar industry, reshaping how brands connect with their audiences. “Years ago, influencer marketing was ...

Influencer marketing has transformed over the past decade. What began as simple product endorsements has become a refined strategy rooted in authenticity and storytelling. At the center of this ...