Berkshire Hathaway’s Charlie Munger turned me on to Robert Cialdini. Cialdini, a psychology professor at Arizona State University, wrote a book back in 1984 called Influence. Munger recognized that ...

Robert Cialdini knows what to say and how to say it in an influential, persuasive way that encourages you to agree with him. Cialdini, an eminent social psychologist, lays out the tools and tactics to ...

Many years ago, my husband, an actor who trained and worked in England, had an exchange with the great Ralph Richardson about audience members with colds who would invariably cough at a critical ...