Vans refreshes Roblox activation with ‘phygital’ maneuver To drive traffic to the space, which reached 100 million visits last year, the brand is dropping a virtual version of a new shoe prior ...

Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive ...

Vans refreshes Roblox activation with ‘phygital’ maneuver Vans World 2 builds on a successful previous activation by the shoe brand and includes the virtual launch of a new shoe.