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The findings In 2022 thus far, Consumer Acquisition has reported that mobile in-app purchase revenue has grown globally across Unity games by 32 per cent. In terms of rewarded video ads, 62 per cent ...
The majority of said revenue was generated by Unity's Operate Solutions division, which contains Unity Ads and Unity In-App Purchases, among other business areas.
Unity's AI-driven growth fuels optimism, but sluggish topline and stretched valuations urge caution. Click here to read an ...
The first half of 2023 saw a 23% half-on-half increase in the number of in-app purchases on Android devices and a 24% increase on Apple devices over the same period, according to Tenjin’s latest ...