Add Yahoo as a preferred source to see more of our stories on Google. Finding a signature fragrance takes time, patience, and dedication—unless you opt for a YSL fragrance. During our cursory research ...

Masculinity just got a new scent—and it smells like Shaboozey. Starring alongside Lil Nas X, Peso Pluma, Vinnie Hacker, and The Kid LAROI in Yves Saint Laurent’s latest fragrance project, the “A Bar ...

She's taught you her "New Rules" and made you dance to "Electricity," and now singer Dua Lipa is venturing into the beauty space. That's right, "Doola Peep" herself is the new face of a fragrance-and ...

The Oscar-nominated actress is a huge fan of the French label's designs. By Elizabeth Snead Jessica Chastain YSL Manifesto Perfume Ad - H 2012 The prolific and celebrated actress Jessica Chastain ...

He’s a dancer, a fiancé, a father-to-be — and now, Natalie Portman‘s main squeeze Benjamin Millepied is the new face of an unnamed Yves Saint Laurent men’s fragrance. Millepied, principal dancer at ...

Which YSL men’s cologne is best for you? Founded in 1961 in Paris, Yves Saint Laurent, more commonly known as YSL, has built a reputation for uncompromised quality, creativity and luxury. High-quality ...

'The Voice' judge will appear only in digital campaigns. By Shira Karsen, Billboard Rock star heartthrob and The Voice judge Adam Levine has just been named YSL Beauty’s fragrance ambassador for their ...

Trendsetting seems to come naturally to Steve Lacy. We saw it happen with TikTok viral song “Bad Habit,” from the Gemini Rights last year. Not only that, he expresses himself via a plethora of looks: ...

Post-modern perfumery is reshaping fragrance through niche, artisanal scents, gender-fluid compositions, reinvented oud, and scent layering as self-expression.

“It’s a state of mind,” continued Nathalie Durán, YSL Beauté’s deputy managing director. To underscore that point, Brit Kate Moss was chosen to bring her brand of je ne sais quoi to the Parisienne ...

The “Levitating” songstress has been a YSL Beauty ambassador since 2019, when she introduced the OG Libre in an ad. Since then, she’s been starring in spots for each new Libre iteration, including ...