As unattributed customers pile up, marketers need to stop treating them as noise and start figuring out what brought them there.

AI productivity gains won’t translate into growth unless companies connect their AI strategy to creating more value for ...

Marketers have a short-term opportunity to test inexpensive inventory while keeping most of their resources on Google.

A redesigned Breeze Assistant coordinates AI agents while a self-updating CRM supplies the business and customer context they ...

AI agent ownership often falls between teams. Here’s how to assign responsibility for maintenance, oversight, and retirement.

AI agents don't need to go rogue to create problems. They can simply pursue a poorly defined objective with remarkable effectiveness.

Research finds a measurable digital visibility gap between expanding and shrinking restaurant chains across search, reviews, ...

AI makes it easier to produce marketing content, but faster production doesn’t mean more time for strategy, planning, or ...

The customer data platform (CDP) market has completely reinvented itself over the past 18 months, evolving rapidly in response to a landscape filled with fractured data silos and failed ...

Buying more, improving how teams use what they have, and cutting the stack can all work — but not for the same reasons.

The people who “just know how things work” have been the hidden infrastructure of martech. AI is making that impossible to ignore.

AI is making common marketing capabilities easier to buy. The harder question is which company-specific workflows are worth ...