Scaling is all about making repetitive tasks more productive to be able to focus on more creative things and experiments. I know a lot of people will cringe at the idea of scaling social media ...

They’re by no means a secret, and entities’ role in SEO has been heavily documented – entity optimization just isn’t the trendy topic you might see every time you check your Twitter timeline. We’d ...

As of January 2019, there are more than 1.94 billion websites. That’s a lot of competition. What’s one great way to stand out? Great images. In fact, vision dominates all other senses when it comes to ...

Website conversion or conversion rate optimization (CRO) is about converting the traffic you get to your website via SEO, blog posts, social media marketing, and other efforts into paying customers.

In response to user requests, Google has added a tool that explicitly searches for exactly and only your search term. This verbatim search removes personalized, corrected, suggested, related, and ...

Given that consumers run billions of searches every day — with Google estimated to process 40,000 per second it’s clear marketers need a smart strategy to cut through the competition. The question is: ...

Social media can provide a personable avenue for starting a connection. Keeping connections on social media and emails consistent allows for a solid flow through the construction of a relationship.

Amazon has two Alexas in its family: the intelligent voice agent that is popping up everywhere, and Alexa.com, a subsidiary which provides competitive analysis about any web site. Today, the latter ...

Vivid Entertainment now has a dedicated channel at Google TV - the first official adult content channel to be streamed to television sets via the Google TV application. Will porn increase the flaccid ...

Well it’s been a big week for search, I think we can all agree. If you’re a regular Google user (65% of you globally) then you’ll have noticed some changes, both good and bad. I won’t debate the ...

Detailed information on sitemaps and the benefits of using them. This article covers how to properly create an XML sitemap using different tools and details on how you can fix existing sitemap errors.

Instagram is a powerful visual platform for digital marketers to take advantage of. Naturally, anybody taking part in a multichannel marketing strategy understands that efforts to market your ...