With the swell building into the second year of NST Surf, Natural Selection today releases The Build: Surf. The new short ...

Surf Expo's September 2026 show opened Wednesday in Orlando with new booths, brand debuts and industry parties, plus a panel ...

Sun Valley Resort unveils new chairlifts, expanded terrain, and a first U.S. DarkSky Resort designation for 2026-27.

Four surf specialty retailers in California and Florida detail how summer 2026 sales went, which brands performed well.

Z SUPPLY invests in fashion’s next generation through its internship program, welcomes 13 paid interns across multiple areas ...

The surf industry is changing fast, and the 2026 SIMA Super Summit is where we come together to learn, connect, and prepare for what’s next. Hear candid perspectives from leaders across retail, AI, ...

Zumiez's full-year outlook reversed from growth to a low single digit decline as footwear weakness and a soft back-to-school ...

ENCINITAS, Calif. — September 15, 2026 — Nixon, the Southern California-born watch and accessories brand with deep roots in ...

American Wave Machines and China Tourism Group launch Eastern Swell Dynamics to support the growth of PerfectSwell surf pools ...

Melin and Matt "Mayhem" Biolos launch collaborative headwear collection. The line draws inspiration from the build process of ...

SPY Optic welcomes industry veteran Brent Bearden as Marketing Manager. Eyewear veteran brings more than 20 years of ...

Alterra Mountain Company invests more than $350 million in capital for Winter 26/27 across its family of destinations.