But the explosion of streaming ads for the treatment of rare maladies suggests that CTV ad targeting isn’t actually all that precise, writes Mike Shields at Next in Media. Here’s what the numbers say ...

Consumers today switch between screens and viewing interfaces to seamlessly view content. Now it’s time for advertisers to catch up to this convergence, so they can make ad experiences better – not ...

AI agents are moving fast, but MadConnect says ad tech’s slow, messy plumbing still needs an overhaul before agentic marketing can work.

Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across ...

Mega’s software tools aim to take some of the work out of the user’s hands by automating brand's strategy development, ...

Crossplay is NYT's first two-player game, and marks the first time that users will see ads within the game experience itself.

Marketers who want to remain competitive need to reexamine the way they view, plan and measure performance across video and streaming platforms. If they’re still debating programmatic vs. direct or ...

YouTube won the race to be the web’s desktop video destination. Then it won the race for smartphone video consumption across its apps. YouTube even, seemingly without trying, became the go-to spot for ...

Nativo's founder, Justin "JC" Choi, checks in post-acquisition to share how his tech is helping power Life360's new ...

Add another “Open” to the list. The Trade Desk has OpenPath, OpenAds, OpenSincera and, as of today, a new platform portal ...

The divergence between the DSPs reveals shifting buy-side priorities. Advertisers are wary of how TTD earns margin and how its algorithm steers demand.

Fees, fees, fees. The Trade Desk is facing market pressure in all directions: from rival DSPs offering lower fee structures, ...