The news: OpenAI plans to start testing more visual ads in ChatGPT later this month with an initial group of US advertisers, ...

Commerce media is entering a new phase, one defined less by rapid expansion and more by operational maturity, EMARKETER ...

AI may be capable of extraordinary things, but for marketers, its biggest opportunity right now is decidedly less exciting.

The news: The 2026 TikTok US Economic Impact Report highlights the platform’s role in driving discovery and visits for small ...

US retailers say shipping costs will sway holiday shoppers' online purchases, more than say product price (42%) or discounts ...

TikTok Shop does not reward brands that treat it solely as a media buy. It behaves like a marketplace with its own P&L, SKU ...

High citations and visibility means brands need videos built for AI comprehension, not just audience engagement.

Oura pauses its public debut. Tough market conditions could sharpen questions about its valuation and room to expand.

The news: Amazon is giving brands more influence over how they appear in Alexa responses with its new Branded Conversations ...

Brands and retailers both drive revenue by serving and engaging customers, yet separate teams within each organization serve ...

In August 2026, we analyzed 4,480 ChatGPT responses across 16 B2B software and platform categories to compile the AI ...

Next week, Advertising Week New York will be buzzing with brand leaders, agency executives, tech experts, and creators, all ...