The move enables the data analytics company to address everything from media planning and targeting to in-flight optimization ...

The retailer will pilot Amazon Retail Ads Service, which allows the tech giant to serve as a third-party provider of ad ...

The “pivotal” brand shift includes ads featuring a comedic house band singing about how CarMax lets customers shop the way ...

Sellers want to spend their time selling, not prospecting. That’s what fuels the oldest game of “not it” in revenue teams.

Better in Denim” nods to the early aughts and return of low-rise denim and will span social media, in-store, influencer ...

Continued momentum for retail media offerings like Connect is helping drive profits and will remain “obviously key,” ...

CMO Kathleen Braine explains how the Kendall Jenner-founded brand is channeling Labubus and lip gloss keychains to launch its ...

The casual dining chain recently achieved positive same-store sales growth for the first time in two years, Dine Brands CEO ...

The deal responds to the increasingly central role for social media and influencers in CMO strategies, as well as the impact ...

The brand created an ad referencing the pop star’s new “Orange Era” in under a day and has quickly racked up millions of ...

Retail media needs to bridge the gap between physical and digital to create a cohesive media ecosystem, writes Sam’s Club’s ...

The brand has built up a presence on the convention circuit to bring together a passion for craft beer and board games.