Health On Point and WellBot anchor a broader platform strategy that includes a provider network and the fresh BlackDoctor Pro professional hub.

She left her National Cancer Institute job in January, she said, because the “work is no longer based on facts or truth.” After President Donald Trump returned to office, Chou said, health ...

There’s been a fundamental destruction,” one researcher said. It’s going to “take a very, very long time to rebuild.” ...

After six months back on the job, Steve Madden reflects on what he’s learned from covering medical marketing with a renewed perspective.

Amgen’s Otezla was the subject of a spoof pharma ad that ran during SNL’s most recent episode. The ad, featuring actor Ryan Gosling, poked fun at the supposed mystery behind the medication and its ...

Astellas Pharma has awarded its healthcare provider (HCP) and direct-to-consumer (DTC) business to CMI Media Group, Compas and WPP Media, the drugmaker confirmed Monday afternoon. According to ...

As we celebrate International Women’s Day, we need to ensure the pharma industry maintains and accelerates progress on gender diversity.

The Weber Shandwick Collective agencies will stay at their current space under the terms of their existing lease.

Patient advocates say state administrators in Iowa appear to be reining in Medicaid spending by cutting what are known as home and community-based services for people with disabilities.

Healthcare marketers today operate with unprecedented reach and sophistication. Campaigns span more channels. Data are richer. Patient journeys are carefully mapped, sequenced and optimized. And yet, ...

The ambitious liver doctor would go just about anywhere in his home state to give people the hepatitis B vaccine. Bill Cassidy offered jabs to thousands of inmates at Louisiana’s maximum-security ...

The campaign focuses on educating the one in 10 U.S. adults living with chronic hand eczema (CHE), particularly the one in three patients who have never heard the specific name of their condition.