Take, for example, the hero image Tesla currently uses for the Cybertruck. It’s towing an Airstream trailer. That looks ...

Tesla has made moves to position the Cybertruck as a working man's vehicle. Goodbye, DeLorean — hello, Ford F-150.

A new American electric vehicle startup called Slate Auto has made its debut, and it's about as anti-Tesla as it gets. It's ...

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President Donald Trump’s tariffs are creating a ripple effect that will impact car sales, inventory, pricing and ...

This piece has been revised to incorporate supporting visuals. Tesla Inc. (NASDAQ:TSLA) has reportedly pivoted its marketing ...

The automaker's shares rose nearly 8% on Wednesday after Musk said he would cut back his work for President Trump to a day or ...

Tesla sales continue to fall in the US and globally despite a growing EV market. GM, VW, and Chinese automakers are picking ...

Tesla net income slid 71% in the first quarter and the company widely missed analyst estimates on revenue. Tesla Chief ...

Tesla has revamped the marketing of its Cybertruck, shifting from a high-tech image to promoting it as a practical, ...